The Sotheby’s Real Estate website, SIR.com, attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. 

In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. And all of this is available on multiple devices, languages and currencies.


Artful Brand

Sotheby's Auction House

The auction house has now expanded to 90 locations in 40 countries conducting 250 auctions each year and are deemed specialists in the best of over 70 categories, including Fine and Decorative Arts, Jewelry and Wine. Auctions are presented in 8 different salesrooms including New York, London, Hong Kong and Paris. Sotheby’s Auction House Clients Include:

71 of Forbes 100 World’s Richest People
253 of Forbes 400 Richest Americans
78 of Forbes 100 Richest Americans
86 of Forbes Top 500 CEOs
12 of Forbes 40 under 40 list
60 of Worth magazine Benefactor 100 list

Visit the Auction House and Upcoming Events

Sotheby's Brand

1744 - Today

In the heart of London on New Bond Street in 1744, an exceptional auction house was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none.

In 1976, an exceptional real estate company was launched and created from the same passion that guides the Sotheby’s Auction House. With the vision of becoming a commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty® brand that strives to represent all those who consider themselves the “Connoisseurs of Life,” and to represent the distinctive properties they so desire.

Learn More About Our History

Powerful Knowledge

Most Trusted Reputation

In a global marketplace, a recognized name is a powerful advantage. Sotheby’s 270 year trusted reputation has earned worldwide renown not only for its keen eye in the valuation of fine possessions, but also its unwavering commitment to expertise and service.

Founded on these same principles, Sotheby’s International Realty today is celebrated and respected by qualified buyers and sellers all over the world who know and appreciate our name when they see it. 

Read Wealth-X Report


16

Human Translated
Languages

50

Currency Conversions
Updated 4 Times per Day

22M

Unique SIR.com
Visitors in 2016

60%

Of Unique Visitors From
Outside the U.S.


Luxury Real Estate Worldwide

The Sotheby's International Realty® network provides access to luxury real estate and homes for sale worldwide. Our website lets you search property listings globally, and includes a large inventory of luxury homes that match your lifestyle choices such as waterfront, golf, island, vacation, mountain and many others. 

Extraordinary Marketing

Expertise. The sale of a significant home is truly noteworthy. To represent a home of distinction requires highly-qualified real estate professionals with global reach and local expertise.  Founded in 1976, the Sotheby’s International Realty brand is a unique and distinctive network of brokerage agencies offering a wide selection of luxury homes, estates and properties for sale throughout the world.


Since 2010, Realogics Sotheby’s International Realty has become the Pacific Northwest’s largest affiliate within our quickly-expanding global real estate network. We are distinguished by the brokers we employ, the properties we represent and the results we create. 

Consistently amongst the top ten largest aggregated real estate brands in the Puget Sound region, our brokers maintain the highest average listing and selling prices in the markets we serve. 

Realogics Sotheby’s International Realty offers one-of-a-kind marketing resources, including exclusive advertising platforms such as the Home of the Day on the Puget Sound Business Journal, custom co-op ads in targeted regional media publications, and exposure on distinctive global microsites including the WSJ.com and NYT.com.

Our listings are marketplace standouts with 100% local coverage through RSIR.com and NWMLS feeds on our competitor’s websites, plus 100% global coverage exclusively on SothebysRealty.com. This unmatched global exposure boasts industry-leading website visitation, with more than 1 million unique visits a month, 45% of which originate from outside the United States.

Marketing Excellence

Honored by 130 awards for sales and marketing excellence, The Puget Sound Business Journal consistently recognizes RSIR among the “Fastest Growing Companies in Washington,” one of the “Top Ten Largest Residential Real Estate Companies” in Washington State and RIS Media ranks our firm #318 of the top 1000 brokerages in the United States by sales volume.


800M

GLOBAL MEDIA IMPRESSIONS

$1.1B

2016 Local Sales Volume

130

NATIONAL & REGIONAL AWARDS

YES

"INTERNATIONAL" IS OUR MIDDLE NAME AND IT SHOWS

 

AREAA

The voice for real estate professionals in the United States, the Asian Real Estate Association of America (AREAA) opens business opportunities and fosters partnerships for real estate professionals through both local and national events. Dean Jones, CEO and President of Realogics Sotheby’s International Realty is often a guest speaker at the annual AREAA Global + Luxury Summit event and the firm also hosts local events in partnership with AREAA, such as the Pacific Rim Real Estate Summit held at the Connoisseurs of Life Showroom in 2015.


EAST MEETS WEST

“East Meets West” is a feature documentary produced by Realogics Sotheby’s International Realty that helps explain the meteoric rise in foreign direct investment and immigration in the Puget Sound as the region presents the opportunity to invest in an American city with beautiful natural surroundings, excellent educational and healthcare institutions, a strong and well-diversified economy and only a short flight to mainland China.


SEATTLE LUXURY LIVING MAGAZINE

Realogics Sotheby’s International Realty and Tiger Oak Publications collaborated to produce an all-Mandarin magazine called “Seattle Luxury Living,” which targets affluent Chinese consumers locally and overseas. The publication features editorial on key lifestyle considerations for inbound Chinese Nationals to the Pacific Northwest including real estate trends, international business and trade, education and immigration, ethnic cuisine and luxury consumer goods including automobiles, fashion and travel.

ASIA SERVICE CENTER

The Asia Service Center (ASC) is a first-of-its-kind business collective represented by independent consultants in the fields of real estate, mortgage lending, legal, accounting and tax advisory, school admission, financial planning, wealth and property management offered for local and global citizens alike. With access to the region’s most well-respected and desired luxury lifestyle partners and professional network, ASC is uniquely positioned to service the expanding international community in the Puget Sound.


JUWAI

Realogics Sotheby’s International Realty has exclusive sponsorship of Juwai.com’s leaderboard advertising platform reaching thousands of prospective buyers each day. Juwai.com is the largest and most authoritative source for global property in Chinese, with over 2.4 million property listings spanning 58 countries; with over 12,000 current news stories, country buying guides, education and emigration articles; along with the largest Chinese social media community focused on international property. The website hosts several hundred RSIR listings, each translated in Mandarin, in addition to promoting RSIR as a preferred service provider for Chinese nationals visiting the Seattle area.


WECHAT

Together with adSage, Realogics Sotheby’s International Realty developed an exclusive real estate portal for WeChat, a popular mobile device communication app that has attracted more than 600 million subscribers (mostly in China) since its inception in 2012. Now a global sensation, the multimedia platform allows communications to penetrate the firewall in China and can share messages virally between followers. The app showcases our Pacific Northwest real estate and lifestyle real time overseas to encourage communications between our Asia Services Group and connect our local brokers and their listing clients with a world of opportunity.